Struggling with Coronavirus travel restrictions? How RealAR can help

With COVID-19 now a global emergency, the recent heightening of travel restrictions and limitation of mass gatherings is effecting all of our lives, including the property industry.

In particular sellers targeting foreign buyers are seeing drops in numbers in the very high percentages. As well as restrictions now in place for international travel, domestic travel is also decreasing as seen with people now being encouraged to work from home. On the flip side cut in mortgages rates in many countries are also now at record lows could help boost new home buyers coming to market.

What is AR?

Augmented Reality (AR) takes advantage of a Smartphone camera, then layers over features as a real time view. RealAR does this specifically for real estate so in seconds understanding a property plans true size is as easy as seeing a physical layout from anywhere.

If you have a property floor plan, here’s how RealAR can help:

  1. Quickly we convert floor plans into real size AR (RealAR also works with 3D models)

  2. RealAR runs on mobile or tablet so you don’t need any equipment other than your Smartphone (no googles, no headgear)

  3. We’re mobile so can run anywhere, you don’t have to be onsite

  4. RealAR creates a real-size 1:1 scale of a property which can be walked through in real time

  5. Instantly understand any space, how the layout works, how they connect with room sizes

  6. Shortlist from any location, attract more leads share and add viewers as they need (see key metrics below)

With mortgage lending rates now so low they are also attracting many first-time buyers to market, and whilst they are mobile savvy, they also need as much help as possible going through their first purchase decision.

AR is here to stay

AR for Real Estate isn’t just here at a time of crisis, it’s here to stay. A report by Colliers International that by 2022 over 3.5BN devices will be AR enabled by 2022: https://knowledge-leader.colliers.com/editor/can-augmented-virtual-reality-really-change-commercial-real-estate-landscape/

Key Metrics for a competitive edge:

  • AR tours are almost double (1.9x) the level of engagement than TV and online. [1]

  • Increase win rates by 50% when using AR for Sales so that customers can better visualize products [2]

  • Dynamic visual content to generate 403% more enquiries and 49% more qualified leads [3]

For more information, either download the app for free on the Apple or Google App Stores, or sign-up to one of our pricing plans.


[1] Neuro-Insight study, Mar 2018; [2] IDC AR Use Cases Report, June 2018; [3] Matterport

Dan Swan