So many startups are infiltrating the market that it is difficult to get them from concept to reality. Understanding that obstacle, this startup RealAR, discussed in a Propmodo article, has made their technology extremely easy to access and therefore able to catch on quickly at a volume scale.
If a PropTech launches in the forest and no one hears it, does it make an impact? We’re constantly inundated with tech developments being touted as the best, the most advanced, the newest…the list of superlatives go on and on. To be sure, sometimes the tech really is that impressive. Blockchain, for instance, really will probably reshape a lot of industries. Self-driving cars, and automation in general, is going to put a lot of people out of a job. The Hyperloop, if it ever materializes, would revolutionize transportation.
But beyond the tech itself, there’s another factor that determines whether a launch is a success. That thing is accessibility. The best technology in the world is irrelevant if it can’t find a market or be deployed successfully. Sometimes, the most high-tech solution isn’t the best one, if it stops people from getting their hands on it. This is as critical for big companies as it is for startups.
This is part of the philosophy behind the growth of RealAR, an Australian startup that creates 3D, augmented reality models of homes and other buildings based off of 2D floorplans. In order to view the models, RealAR uses a phone or tablet app. “We wanted our spatial visualization tech to be mass market (AR works on about 1BN+ phones/tablets), life-sized experiences and portable, so it works in almost any space without additional gear,” said RealAR’s CEO and cofounder Dan Swan in an email interview with Propmodo.